Top 20 Essential Features for Successful E-commerce Websites
E-commerce business is growing faster than ever. it'd surprise you ways some e-commerce websites are barely surviving while others still make huge profits a day .
The best examples are e-commerce giants Amazon and eBay. consistent with Guardian, “Amazon posted a record profit of $2.5bn within the second quarter of 2018”. “While as eBay mentioned that its revenue increased 9% year-over-year (YoY) to $2.64 billion” Yahoo Finance reports.
Well, there's no special secret behind their success. they are doing things that everyone does but they are doing it differently. They specialise in their fundamentals first like user experience (UX), interface (UI), fast and reliable hosting, security etc. then they work on features which may make their website simple, quick, safe and visually appealing.
However, it's understandable that you simply have tons of stuff to figure on which doesn't leave you with much time to explore such issues. Well, you don’t got to worry about it. we've summed up 20 important features which will assist you to enhance sales on your e-commerce website. you'll either try the subsequent suggested features yourself or reach bent an e-commerce web development company to try to to it for you:
1. name
The name is that the front entrance entry to your business. Your name is liable for getting the relevant audience to your website. Your name will make the difference between customers browsing your website or ending abreast of a competitor’s site. So, before choosing a website name, you would like to try to to tons of research. Choose a website name that's relevant to your business and is straightforward to recollect .
2. Logo
You have to place an additional emphasis on creating your business logo because it works because the main visual a part of the general brand identity of your company. the brand of an e-commerce website features a direct impact on the purchasers , so it should be unique, catchy and connectable to the audience. confirm to settle on the proper color combination, design and font in order that customers are ready to recognize it easily.
3. Tagline
The tagline, a bit like your business name, represents your business’s vision and mission. you would like to make a sound tagline because it covers everything from the image of your business to the summary of your products and services.
4. Call-To-Action
You can direct the eye of your visitors from decision fatigue and confusion to the important content supported your needs by inserting a transparent call-to-action button. Add the CTA at a prominent position on your website and use a fill color that stands out from its background.
5. Navigation
Website navigation may be a key to the success of any e-commerce website. It should be clean, clear and user-friendly. Create easy-to-use navigation on your website to form sure that your customers don’t get confused while surfing your site.
The two main aspects that help to develop a relationship between client and products are the UI (User Interface) and UX (User Experience). The reaction of users towards the location are often determined with the assistance of the interface . UI deals with the technical features of an internet site . The users follow all the instructions to subscribe the web site if they find it interesting. UX, on the opposite hand, deals with how the user feels when browsing your website.
6. Image Slider
Don’t display one image after the opposite randomly. one among the foremost popular visual display modes in web design today is to inform your story with sliders. It helps in capturing the eye of your visitors and provides knowledgeable look to your site.
7. Reviews/Testimonials
There are many advantages of providing reviews and testimonial options. It helps to create trust together with your visitors and you get tons of attention from the media which in due course cause a rise in SEO rankings.
One of the ways to create the credibility of your website is that the testimonials and comments from your customers. It helps to point out your potential customers to ascertain how trustworthy and reliable you're in your field.
8. Content
Content is one among the crucial challenges for any e-commerce website. If you would like to urge better leads to SERPs (Search Engine Results Pages), make certain to feature fresh and unique content on your website. Avoid duplicate meta descriptions, product descriptions, and blog posts and add relevant keywords to each page of your website. This helps to enhance the location quality and at an equivalent time increase the keyword density while avoiding plagiarism.
9. Mobile-Friendly/Responsive Website
Mobile-Friendly Website(Image credit: Internetsearchinc.com)
Your website must be mobile-friendly and highly responsive in order that it resizes properly on any size browser from any device. As you recognize , an outsized portion of online traffic comes from smartphones and tablets, so it's become mandatory to form your website mobile-friendly.
10. Interlinking
The visitors of your site should be ready to access the inner pages of your website easily and for that, you would like to try to to proper interlinking throughout your website. Interlinking directs your readers to a different article that's associated with the present article. the typical session duration of a visitor is increased thanks to interlinking. It also helps to decrease the bounce rate of an internet site and increase the amount of page visits per user.
11. Live Chat Feature
Offer a live-chat choice to your customers. it's of great value to your site because it facilitates instant communication to assist your visitors through any stage they're having difficulty with. the standard of customer service you offer plays an important role within the growth of your business. Therefore instead of making the purchasers await the answers, many e-commerce websites have added live chat support to their help desk software.
12. Social Media
Add social media icons at rock bottom of your main page as you'll make the visitors of your site better understand your business via social media channels like Facebook, Instagram, and Twitter etc.
Businesses got to leverage proper social media channels as more and more people are joining and using social media platforms which make them one among the simplest ways to attach and serve your customers better.
13. Contact Information
Keep your contact information at the highest right corner within the main menu and at rock bottom of your site because it proves the authenticity of your business and your visitors can contact you whenever required.
14. About Us
One of the foremost visited pages of your site is ‘About Us’. you'll use it during a compelling thanks to efficiently present the story of your brand to your audience. you would like to form your ‘About Us’ page more compelling because it is that the page that provides you an opportunity to introduce your business to the visitors.
15. Page Speed
Make sure your website loads faster. Analyze and optimize your website with page speed tools to implement the specified web performance practices. this might cause higher user engagement, retention, and conversions. Customers will leave your website if it doesn’t load properly.
16. Privacy Policy
Help your customers trust your website with a privacy policy. Building trust together with your customers is crucial for any e-commerce website. An e-commerce privacy policy statement makes your business more transparent and trustworthy. Through this, you ease customer concerns regarding how you collect, manage, and use data from site visitors.
17. FAQs
FAQs for eCommerce Websites(Image credit: Pixabay)
Your customers may need certain specific questions concerning the products or operations of your business. The FAQ section is that the prime go-to destination for such customers. So, add relevant FAQs on your e-commerce website. A customer has the choice to look at the FAQ page to seek out the solution to their queries instead of or before emailing or calling you.
For example:
What quite customer service does one offer?
How am i able to change my shipping address?
What if my order is broken or lost?
How am i able to track my order(s)?
How do I cancel my order(s)?
What are the payment methods available?
18. Search Bar
You just cannot forget this feature. an enquiry bar on your website is mandatory. It immensely helps your visitors to urge the knowledge they're trying to find . make certain to form it prominent and clearly visible on your website.
19. Blog Comment Section
There are various advantages of a comment section in your blog. It improves visibility, helps in establishing credibility, increases user engagement and far more.
20. Share Feature
The next neatest thing you'll do for your site is to possess a share feature. Let your customer share your products, services or blog posts on social media to urge engagement. Some quite sharing button may be a must for online marketing and to encourage the visitors of your site to share your content. In today's digital age, shareable content plays an important role because it helps to urge traffic for an internet site . one among the simplest ways to urge people to share your content via social media, email and other online channels is to possess sharing buttons on your website.
Conclusion
Your e-commerce website should be user-friendly. It must have all the important features prefer UI/UX, clear logo, CTA, proper navigation, live chat and more. If you'll roll in the hay yourself, hire ecommerce web developers to try to to it for you. Keep your shopping website up-to-date so as to stay your customers engaged. Think a step before your competitors and keep updating new, customized and user-friendly features on your site.
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