How Good Client Management Can Help You Succeed as a Freelancer
February 25, 2020
Coder Razzak
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Being a successful freelancer takes a lot more than being a passionate and talented writer, illustrator, photographer or designer.
Success as a freelancer also takes business acumen and the ability to self promote, for example. But there is one skill in particular that can make or break even the best freelancers—client management.
What is Client Management?
The term client management is actually shorthand for client relationship management.
Client relationship management is a combination of practices and policies that guide how a company, or in this case a freelancer, interacts with both existing and potential customers.
Proactive client relationship management has been demonstrated to generate repeat business from clients and boost overall sales. Over time, it may lead to positive referrals from your clients and a top-notch reputation in your field. Client management can also enable you to charge more for your services—67% of customers will pay more for a great experience, according to a Salesforce study.
Now that you’re convinced client management is important to your growth as a freelancer, let’s take a look at a few ways to put it into practice.
Be Professional
This should go without saying, but it pays to communicate with your clients in a professional manner.
Maintaining a professional relationship with your clients means communicating in a respectful and polite manner, whether you are speaking or writing to them. It also means responding in a timely fashion, being honest, and following through on your commitments.
Be Personable
While you should “keep it professional” with your clients, doesn’t mean that you can’t be personable.
Learn what you can about their background and interests, such as where they went to college. Asking them about their hobbies or commenting on shared interests is a good way to make them feel connected to you, and more likely to come back to you when they need another project.
Follow Up After Submitting Assignments
Don’t just hit send on an assignment and forget about it.
Be sure to follow up to see if the project met their expectations and if there are any things that you can improve next time. This is especially true for new clients, but it’s also good to maintain this habit with all of your clientele.
Show Your Appreciation
Sending your clients something as simple as a Thank You card can go a long way towards making sure you become their favorite freelancer.
If you have the budget, consider sending important clients a small gift at the end of the year such as a $5 Starbucks gift card or a cookie basket. If you do this, they certainly won’t forget you.
Don’t Be a Stranger
Haven’t heard from a certain client in a while? Now is the time to check-in and see if there are any projects you might be able to help them out with.
Pitch them an article idea or a concept for another project. Sometimes clients get busy, and checking in every once in a while is a great way to remind them that you are available and want to work with them again.
Respond to Feedback
One of the most important aspects of client management is anticipating the needs of your customer.
This means knowing what they like and what they don’t like. The best way to do that is to pay close attention to their feedback, and following it closely.
Ask Clients to Rate You
If you are completing projects on a marketplace like Fiverr, be sure to ask your clients to rate you.
This will not only boost your profile over time but also shows your clients that you value their opinion and are eager to improve.
Develop Long-term Relationships
By making a conscious effort to be a better client manager, you will more easily develop longterm client relationships. This means that you will have to spend less money and time marketing your services looking for new clients.
Client management doesn’t have to take a lot of effort on your part. Simply treat your clients how you would want to be treated and you will be well on your way to forging a long-lasting partnership with everyone who hires you.
Fiverr Pro Tips: How to Optimize Your Gigs to Maximize Your Sales
February 25, 2020
Coder Razzak
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Set yourself up for Fiverr success by taking just a few minutes to optimize your Gig.
Freelancer Paul Maplesden is a Fiverr Pro who writes business, finance, and technology content that builds trust with your customers and presents your business in the best possible way. He loves the challenge of taking complex subjects and breaking them down so they are easy to understand. Most importantly, he knows a Princess Bride quote for every occasion. Inconceivable! Hire him for your next copywriting or content project on Fiverr Pro.
Every freelancer and Fiverr seller wants to be more successful, and while there’s no guaranteed way to increase sales, there are several techniques that will significantly improve your chances of earning more.
I know because I’ve made these changes myself. Since starting on Fiverr in June 2017, I’ve tweaked my Gigs to help them be as good as they can, and it’s worked. I’ve seen Fiverr sales steadily improve, have more repeat orders, and ultimately work with buyers who have a much clearer idea of what I offer and are confident in ordering from me.
Buoyed by early success, I wrote a popular forum post in the Fiverr community on how to optimize Gigs to maximize sales. I’ve had some more experience since then, so I thought this would be a good time to revisit those tips here on the blog and help other sellers to maximize their sales as well.
Anyway, I know you want to get to the good stuff, so here are some suggestions on how to optimize your Gigs for better performance.
Choose the Right Title for Your Gig
The title is one of the most vital aspects of your Gig. It’s your first chance, together with your Gig image, to tell buyers exactly the services you offer. Think about what a buyer is looking for, and write titles that indicate you can meet that need.
Consider going a little more focussed and niche with your Gigs — rather than just saying “I will design your logo,” say “I will design a logo for your business consulting service.”
Use evocative language in your title — don’t say “I will write blog posts” say “I will write beautiful, powerful blog posts.”
Use the terms your potential buyers are searching for. Google Trends and the Google Adwords Keyword Tool let you type in certain terms to compare them and see which are most popular.
Use an Eye-Catching Image for Your Gig
Next to your title, the image is the most important part of grabbing a reader’s attention. Use imagery that reflects you as a seller — if you’re a logo designer, create an eye-catching logo for your Gig image. Use variations on a theme to create consistency and show the various services you offer. Think of your Gig images as a great way to “brand” yourself as a specific Fiverr seller.
A friendly photo makes you seem more approachable to buyers.
Choose Your Gig Metadata Carefully
Gig metadata is another way to make your Gig standout. Depending on the category you’re selling in, you can select certain types of metadata to make easier for buyers to filter Gigs. This is another good reason to go niche, as you can tailor the metadata to the focus of your Gig, Experiment with different metadata and see how that affects your impressions, views, and orders.
Optimize Your Gig Search Tags
Search tags are a great way for buyers to find your Gig. Because your Gig has a specific focus, you can use Google Trends and Google Keyword Planner to find out what people are searching for in that area and tailor your tags appropriately.
Make the Most of Packages
Every Gig can have one or three “packages” associated with it. If you choose to use three packages, you give will give your buyers more options.
Create a basic, standard, and luxury package, all with different levels of service, options, and pricing.
Be very clear and straightforward in your descriptions of each package. This helps your buyer understand exactly what they’re getting.
Use Gig extras to add to each level, buyers can then tailor your services to their needs, plus you’ll get a revenue boost.Bundle your offerings into three different packages to give your buyers more options.
Create a Compelling Description
Your Gig title, image, metadata and search tags will help your Gig appear in the marketplace, but it’s the description where you really make the sale. The best descriptions share some common features, they:
Speak directly to the buyer and use terms like “you” and “your business.”
Share what is unique about your services and tell them why they should choose you above your competitors.
Demonstrate your experience, insight, and expertise.
Tell the buyer how your service will benefit them.
Here’s the description from my bestselling Gig:
There’s just one issue with descriptions – you only have 1,200 characters to make your point, which means you’ll need to optimize the writing. Fortunately, you can partially deal with that issue through FAQs.
Introduce yourself to your potential clients.
Make the Most of Frequently Asked Questions
One of the most overlooked parts of a Gig is the FAQ section. You can add up to ten questions to each Gig, and have up to 300 characters to answer each question. That’s 3,000 characters in all — two and a half times as many as allowed in the gig description.
Think about what your buyer would want to know about the Gig and create a good response. It’s another opportunity to show you understand their needs and can deliver a result that will meet them. I have “standardized” FAQs that I use for most of my Gigs, but reserve a couple of FAQs in each one to address questions about that particular Gig.
Essentially, you’re sharing information here to build trust with your buyer. A little time spent on your description and FAQ will yield better results over time.
Speed up the purchasing process by addressing frequently-asked questions up front.
Create the Requirements You Need
The requirements screen is your best friend when it comes to completing work. Think about exactly what information you need from buyers to deliver a high-quality output — if they love what you have created, they are more likely to become repeat buyers.
Ask as many questions as you need to, choose which fields should be mandatory, and add context where it makes sense.
Create a brief—but for your clients!
Add a Video to Your Gig
Fiverr says that videos increase engagement by up to 40%. They also do something else that’s really important – they create trust. Trust is one of the most vital aspects of selling online, and on Fiverr, you are selling yourself. Videos allow you to talk directly to your customer, detail what you will do, and build a connection.
Here are some of the key areas you should cover in your video:
Introduce yourself and thank the person for watching.
Address your viewer directly, with “You” statements.
Tell them how this specific Gig will help them and the benefits.
List your experience, expertise, and approach.
Finish by asking them to order.
All of this is designed to create a connection and get them to take the desired action — ordering from you.
Link to an Allowed Portfolio
Fiverr allows you to use certain URLs in your Gig description. If you have a portfolio on one of these services, it might make sense to link your work:
ammyy.com
blogspot.com
dafont.com
dailymotion.com
flickr.com
mixcloud.com
reverbnation.com
soundcloud.com
teamviewer.com
tumblr.com
vimeo.com
wetransfer.com
wikipedia.org
wordcounter.net
Youtube.com
Proofread Your Work
If you’re selling to buyers in your native language, that’s awesome. Just be sure to use correct wording, grammar, spelling, and punctuation. If English (for example) is your second or third language, you might want to get it checked by a native speaker – small errors in language use can put buyers off. When you’re competing with so many other sellers, it’s vital to ensure everything is perfect.
Use Analytics and Tweak Your Gigs
Finally, use analytics on your Gigs to track impressions, views, and orders. See how the changes you make affect your metrics. You can then identify the improvements that have the greatest beneficial impact and use those learnings to enhance your future Gigs.
That’s it — some practical tips to help you maximize your chances of getting sales. Although there are no guarantees, if you read and implement these changes, you’re likely to have better Gigs than many other sellers on the platform, and that could be great for your bank balance!
8 Steps to Create a Successful Fiverr Gig (THAT WORK in 2020)
February 25, 2020
Coder Razzak
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Fiverr’s a great place for a side-hustle or even to earn a full-time income. But to do that, you’ve got to get people to view and book your gig. Buyers have plenty of choice on Fiverr, because there are tens of thousands of service providers. So, how do you make sure your gig gets the most clicks?
It’s pretty disheartening when you create a gig and there’s virtually no response. But the truth is, you CAN make money on Fiverr—you just have to prime your gig for success. If you’re starting from scratch, there are ways to make your gig stand out above the rest.
Even if you’ve already got a Fiverr account, and have set up your first gig, there’s always room for improvement, right? You can use the tips we’ll share to make it better, and more successful. Here’s how you start getting attention and making money.
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