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E-commerce business is growing faster than ever. it'd surprise you ways some e-commerce websites are barely surviving while others still make huge profits a day .

The best examples are e-commerce giants Amazon and eBay. consistent with Guardian, “Amazon posted a record profit of $2.5bn within the second quarter of 2018”. “While as eBay mentioned that its revenue increased 9% year-over-year (YoY) to $2.64 billion” Yahoo Finance reports.

Well, there's no special secret behind their success. they are doing things that everyone does but they are doing it differently. They specialise in their fundamentals first like user experience (UX), interface (UI), fast and reliable hosting, security etc. then they work on features which may make their website simple, quick, safe and visually appealing.

However, it's understandable that you simply have tons of stuff to figure on which doesn't leave you with much time to explore such issues. Well, you don’t got to worry about it. we've summed up 20 important features which will assist you to enhance sales on your e-commerce website. you'll either try the subsequent suggested features yourself or reach bent an e-commerce web development company to try to to it for you:

1. name
The name is that the front entrance entry to your business. Your name is liable for getting the relevant audience to your website. Your name will make the difference between customers browsing your website or ending abreast of a competitor’s site. So, before choosing a website name, you would like to try to to tons of research. Choose a website name that's relevant to your business and is straightforward to recollect .

2. Logo
You have to place an additional emphasis on creating your business logo because it works because the main visual a part of the general brand identity of your company. the brand of an e-commerce website features a direct impact on the purchasers , so it should be unique, catchy and connectable to the audience. confirm to settle on the proper color combination, design and font in order that customers are ready to recognize it easily.

3. Tagline
The tagline, a bit like your business name, represents your business’s vision and mission. you would like to make a sound tagline because it covers everything from the image of your business to the summary of your products and services.

4. Call-To-Action
You can direct the eye of your visitors from decision fatigue and confusion to the important content supported your needs by inserting a transparent call-to-action button. Add the CTA at a prominent position on your website and use a fill color that stands out from its background.

5. Navigation
Website navigation may be a key to the success of any e-commerce website. It should be clean, clear and user-friendly. Create easy-to-use navigation on your website to form sure that your customers don’t get confused while surfing your site.

The two main aspects that help to develop a relationship between client and products are the UI (User Interface) and UX (User Experience). The reaction of users towards the location are often determined with the assistance of the interface . UI deals with the technical features of an internet site . The users follow all the instructions to subscribe the web site if they find it interesting. UX, on the opposite hand, deals with how the user feels when browsing your website.

6. Image Slider
Don’t display one image after the opposite randomly. one among the foremost popular visual display modes in web design today is to inform your story with sliders. It helps in capturing the eye of your visitors and provides knowledgeable look to your site.

7. Reviews/Testimonials
There are many advantages of providing reviews and testimonial options. It helps to create trust together with your visitors and you get tons of attention from the media which in due course cause a rise in SEO rankings.

One of the ways to create the credibility of your website is that the testimonials and comments from your customers. It helps to point out your potential customers to ascertain how trustworthy and reliable you're in your field.

8. Content
Content is one among the crucial challenges for any e-commerce website. If you would like to urge better leads to SERPs (Search Engine Results Pages), make certain to feature fresh and unique content on your website. Avoid duplicate meta descriptions, product descriptions, and blog posts and add relevant keywords to each page of your website. This helps to enhance the location quality and at an equivalent time increase the keyword density while avoiding plagiarism.

9. Mobile-Friendly/Responsive Website
Mobile-Friendly Website(Image credit: Internetsearchinc.com)

Your website must be mobile-friendly and highly responsive in order that it resizes properly on any size browser from any device. As you recognize , an outsized portion of online traffic comes from smartphones and tablets, so it's become mandatory to form your website mobile-friendly.

10. Interlinking
The visitors of your site should be ready to access the inner pages of your website easily and for that, you would like to try to to proper interlinking throughout your website. Interlinking directs your readers to a different article that's associated with the present article. the typical session duration of a visitor is increased thanks to interlinking. It also helps to decrease the bounce rate of an internet site and increase the amount of page visits per user.

11. Live Chat Feature
Offer a live-chat choice to your customers. it's of great value to your site because it facilitates instant communication to assist your visitors through any stage they're having difficulty with. the standard of customer service you offer plays an important role within the growth of your business. Therefore instead of making the purchasers await the answers, many e-commerce websites have added live chat support to their help desk software.

12. Social Media
Add social media icons at rock bottom of your main page as you'll make the visitors of your site better understand your business via social media channels like Facebook, Instagram, and Twitter etc.

Businesses got to leverage proper social media channels as more and more people are joining and using social media platforms which make them one among the simplest ways to attach and serve your customers better.

13. Contact Information
Keep your contact information at the highest right corner within the main menu and at rock bottom of your site because it proves the authenticity of your business and your visitors can contact you whenever required.

14. About Us
One of the foremost visited pages of your site is ‘About Us’. you'll use it during a compelling thanks to efficiently present the story of your brand to your audience. you would like to form your ‘About Us’ page more compelling because it is that the page that provides you an opportunity to introduce your business to the visitors.

15. Page Speed
Make sure your website loads faster. Analyze and optimize your website with page speed tools to implement the specified web performance practices. this might cause higher user engagement, retention, and conversions. Customers will leave your website if it doesn’t load properly.

16. Privacy Policy
Help your customers trust your website with a privacy policy. Building trust together with your customers is crucial for any e-commerce website. An e-commerce privacy policy statement makes your business more transparent and trustworthy. Through this, you ease customer concerns regarding how you collect, manage, and use data from site visitors.

17. FAQs
FAQs for eCommerce Websites(Image credit: Pixabay)

Your customers may need certain specific questions concerning the products or operations of your business. The FAQ section is that the prime go-to destination for such customers. So, add relevant FAQs on your e-commerce website. A customer has the choice to look at the FAQ page to seek out the solution to their queries instead of or before emailing or calling you.

For example:

What quite customer service does one offer?
How am i able to change my shipping address?
What if my order is broken or lost?
How am i able to track my order(s)?
How do I cancel my order(s)?
What are the payment methods available?

18. Search Bar
You just cannot forget this feature. an enquiry bar on your website is mandatory. It immensely helps your visitors to urge the knowledge they're trying to find . make certain to form it prominent and clearly visible on your website.

19. Blog Comment Section
There are various advantages of a comment section in your blog. It improves visibility, helps in establishing credibility, increases user engagement and far more.

20. Share Feature
The next neatest thing you'll do for your site is to possess a share feature. Let your customer share your products, services or blog posts on social media to urge engagement. Some quite sharing button may be a must for online marketing and to encourage the visitors of your site to share your content. In today's digital age, shareable content plays an important role because it helps to urge traffic for an internet site . one among the simplest ways to urge people to share your content via social media, email and other online channels is to possess sharing buttons on your website.

Conclusion
Your e-commerce website should be user-friendly. It must have all the important features prefer UI/UX, clear logo, CTA, proper navigation, live chat and more. If you'll roll in the hay yourself, hire ecommerce web developers to try to to it for you. Keep your shopping website up-to-date so as to stay your customers engaged. Think a step before your competitors and keep updating new, customized and user-friendly features on your site.

Being a successful freelancer takes a lot more than being a passionate and talented writer, illustrator, photographer or designer.

Success as a freelancer also takes business acumen and the ability to self promote, for example. But there is one skill in particular that can make or break even the best freelancers—client management.

What is Client Management?

The term client management is actually shorthand for client relationship management.

Client relationship management is a combination of practices and policies that guide how a company, or in this case a freelancer, interacts with both existing and potential customers.

Proactive client relationship management has been demonstrated to generate repeat business from clients and boost overall sales. Over time, it may lead to positive referrals from your clients and a top-notch reputation in your field. Client management can also enable you to charge more for your services—67% of customers will pay more for a great experience, according to a Salesforce study.

Now that you’re convinced client management is important to your growth as a freelancer, let’s take a look at a few ways to put it into practice.

Be Professional

This should go without saying, but it pays to communicate with your clients in a professional manner.

Maintaining a professional relationship with your clients means communicating in a respectful and polite manner, whether you are speaking or writing to them. It also means responding in a timely fashion, being honest, and following through on your commitments.

Be Personable

While you should “keep it professional” with your clients, doesn’t mean that you can’t be personable.

Learn what you can about their background and interests, such as where they went to college. Asking them about their hobbies or commenting on shared interests is a good way to make them feel connected to you, and more likely to come back to you when they need another project.

Follow Up After Submitting Assignments

Don’t just hit send on an assignment and forget about it.

Be sure to follow up to see if the project met their expectations and if there are any things that you can improve next time. This is especially true for new clients, but it’s also good to maintain this habit with all of your clientele.

Show Your Appreciation

Sending your clients something as simple as a Thank You card can go a long way towards making sure you become their favorite freelancer.

If you have the budget, consider sending important clients a small gift at the end of the year such as a $5 Starbucks gift card or a cookie basket. If you do this, they certainly won’t forget you.

Don’t Be a Stranger

Haven’t heard from a certain client in a while? Now is the time to check-in and see if there are any projects you might be able to help them out with.

Pitch them an article idea or a concept for another project. Sometimes clients get busy, and checking in every once in a while is a great way to remind them that you are available and want to work with them again.

Respond to Feedback

One of the most important aspects of client management is anticipating the needs of your customer.

This means knowing what they like and what they don’t like. The best way to do that is to pay close attention to their feedback, and following it closely.

Ask Clients to Rate You

If you are completing projects on a marketplace like Fiverr, be sure to ask your clients to rate you.

This will not only boost your profile over time but also shows your clients that you value their opinion and are eager to improve.

Develop Long-term Relationships

By making a conscious effort to be a better client manager, you will more easily develop longterm client relationships. This means that you will have to spend less money and time marketing your services looking for new clients.

Client management doesn’t have to take a lot of effort on your part. Simply treat your clients how you would want to be treated and you will be well on your way to forging a long-lasting partnership with everyone who hires you.

Set yourself up for Fiverr success by taking just a few minutes to optimize your Gig.

Freelancer Paul Maplesden is a Fiverr Pro who writes business, finance, and technology content that builds trust with your customers and presents your business in the best possible way. He loves the challenge of taking complex subjects and breaking them down so they are easy to understand. Most importantly, he knows a Princess Bride quote for every occasion. Inconceivable! Hire him for your next copywriting or content project on Fiverr Pro.

Every freelancer and Fiverr seller wants to be more successful, and while there’s no guaranteed way to increase sales, there are several techniques that will significantly improve your chances of earning more.

I know because I’ve made these changes myself. Since starting on Fiverr in June 2017, I’ve tweaked my Gigs to help them be as good as they can, and it’s worked. I’ve seen Fiverr sales steadily improve, have more repeat orders, and ultimately work with buyers who have a much clearer idea of what I offer and are confident in ordering from me.

Buoyed by early success, I wrote a popular forum post in the Fiverr community on how to optimize Gigs to maximize sales. I’ve had some more experience since then, so I thought this would be a good time to revisit those tips here on the blog and help other sellers to maximize their sales as well.

Fiverr lends itself well to trying out new ways to improve Gigs. The idea of commoditizing freelancing services as a product and offering those services as a package means you can try one or two of these changes and see how that impacts on performance.

Anyway, I know you want to get to the good stuff, so here are some suggestions on how to optimize your Gigs for better performance.

Choose the Right Title for Your Gig

The title is one of the most vital aspects of your Gig. It’s your first chance, together with your Gig image, to tell buyers exactly the services you offer. Think about what a buyer is looking for, and write titles that indicate you can meet that need.

Consider going a little more focussed and niche with your Gigs — rather than just saying “I will design your logo,” say “I will design a logo for your business consulting service.”
Use evocative language in your title — don’t say “I will write blog posts” say “I will write beautiful, powerful blog posts.”
Use the terms your potential buyers are searching for. Google Trends and the Google Adwords Keyword Tool let you type in certain terms to compare them and see which are most popular.

Use an Eye-Catching Image for Your Gig

Next to your title, the image is the most important part of grabbing a reader’s attention. Use imagery that reflects you as a seller — if you’re a logo designer, create an eye-catching logo for your Gig image. Use variations on a theme to create consistency and show the various services you offer. Think of your Gig images as a great way to “brand” yourself as a specific Fiverr seller.

A friendly photo makes you seem more approachable to buyers.

Choose Your Gig Metadata Carefully

Gig metadata is another way to make your Gig standout. Depending on the category you’re selling in, you can select certain types of metadata to make easier for buyers to filter Gigs. This is another good reason to go niche, as you can tailor the metadata to the focus of your Gig, Experiment with different metadata and see how that affects your impressions, views, and orders.

Optimize Your Gig Search Tags

Search tags are a great way for buyers to find your Gig. Because your Gig has a specific focus, you can use Google Trends and Google Keyword Planner to find out what people are searching for in that area and tailor your tags appropriately.

Make the Most of Packages

Every Gig can have one or three “packages” associated with it. If you choose to use three packages, you give will give your buyers more options.

Create a basic, standard, and luxury package, all with different levels of service, options, and pricing.
Be very clear and straightforward in your descriptions of each package. This helps your buyer understand exactly what they’re getting.
Use Gig extras to add to each level, buyers can then tailor your services to their needs, plus you’ll get a revenue boost.
Bundle your offerings into three different packages to give your buyers more options.

Create a Compelling Description

Your Gig title, image, metadata and search tags will help your Gig appear in the marketplace, but it’s the description where you really make the sale. The best descriptions share some common features, they:

Speak directly to the buyer and use terms like “you” and “your business.”
Share what is unique about your services and tell them why they should choose you above your competitors.
Demonstrate your experience, insight, and expertise.
Tell the buyer how your service will benefit them.

Here’s the description from my bestselling Gig:

There’s just one issue with descriptions – you only have 1,200 characters to make your point, which means you’ll need to optimize the writing. Fortunately, you can partially deal with that issue through FAQs.

Introduce yourself to your potential clients.

Make the Most of Frequently Asked Questions

One of the most overlooked parts of a Gig is the FAQ section. You can add up to ten questions to each Gig, and have up to 300 characters to answer each question. That’s 3,000 characters in all — two and a half times as many as allowed in the gig description.

Think about what your buyer would want to know about the Gig and create a good response. It’s another opportunity to show you understand their needs and can deliver a result that will meet them. I have “standardized” FAQs that I use for most of my Gigs, but reserve a couple of FAQs in each one to address questions about that particular Gig.

Essentially, you’re sharing information here to build trust with your buyer. A little time spent on your description and FAQ will yield better results over time.

Speed up the purchasing process by addressing frequently-asked questions up front.

Create the Requirements You Need

The requirements screen is your best friend when it comes to completing work. Think about exactly what information you need from buyers to deliver a high-quality output — if they love what you have created, they are more likely to become repeat buyers.

Ask as many questions as you need to, choose which fields should be mandatory, and add context where it makes sense.

Add a Video to Your Gig

Fiverr says that videos increase engagement by up to 40%. They also do something else that’s really important – they create trust. Trust is one of the most vital aspects of selling online, and on Fiverr, you are selling yourself. Videos allow you to talk directly to your customer, detail what you will do, and build a connection.

Here are some of the key areas you should cover in your video:

Introduce yourself and thank the person for watching.
Address your viewer directly, with “You” statements.
Tell them how this specific Gig will help them and the benefits.
List your experience, expertise, and approach.
Finish by asking them to order.

All of this is designed to create a connection and get them to take the desired action — ordering from you.

Link to an Allowed Portfolio

Fiverr allows you to use certain URLs in your Gig description. If you have a portfolio on one of these services, it might make sense to link your work:

ammyy.com
blogspot.com
dafont.com
dailymotion.com
flickr.com
mixcloud.com
reverbnation.com
soundcloud.com
teamviewer.com
tumblr.com
vimeo.com
wetransfer.com
wikipedia.org
wordcounter.net
Youtube.com

Proofread Your Work

If you’re selling to buyers in your native language, that’s awesome. Just be sure to use correct wording, grammar, spelling, and punctuation. If English (for example) is your second or third language, you might want to get it checked by a native speaker – small errors in language use can put buyers off. When you’re competing with so many other sellers, it’s vital to ensure everything is perfect.

Use Analytics and Tweak Your Gigs

Finally, use analytics on your Gigs to track impressions, views, and orders. See how the changes you make affect your metrics. You can then identify the improvements that have the greatest beneficial impact and use those learnings to enhance your future Gigs.

That’s it — some practical tips to help you maximize your chances of getting sales. Although there are no guarantees, if you read and implement these changes, you’re likely to have better Gigs than many other sellers on the platform, and that could be great for your bank balance!

You can find more useful hints and tips on improving how you sell on Fiverr in this forum thread that gathers together some of the best advice from regular sellers on the forum. Enjoy!

Have a question for Paul? Tips on how you optimized your Fiverr Gigs? Tell us in the comments below!

Fiverr’s a great place for a side-hustle or even to earn a full-time income. But to do that, you’ve got to get people to view and book your gig. Buyers have plenty of choice on Fiverr, because there are tens of thousands of service providers. So, how do you make sure your gig gets the most clicks?

It’s pretty disheartening when you create a gig and there’s virtually no response. But the truth is, you CAN make money on Fiverr—you just have to prime your gig for success. If you’re starting from scratch, there are ways to make your gig stand out above the rest.

Even if you’ve already got a Fiverr account, and have set up your first gig, there’s always room for improvement, right? You can use the tips we’ll share to make it better, and more successful. Here’s how you start getting attention and making money.

Top 20 Essential Features for Successful E-commerce Websites

How Good Client Management Can Help You Succeed as a Freelancer